Illinois Life Producer State-designated Practice Exam

All of the following are examples of insurance advertisement EXCEPT?

1. A brochure highlighting policy benefits

2. A commercial featuring testimonials

3. A memo from an employer announcing the availability of coverage for employees

4. A flyer advertising premium rates

The correct answer is: A memo from an employer announcing the availability of coverage for employees

The correct answer reflects an understanding of what constitutes an insurance advertisement. In the context of insurance, advertisements are typically promotional materials designed to inform potential customers about products and encourage them to purchase those products. A memo from an employer announcing the availability of coverage for employees falls into the category of internal communication rather than advertisement. Its primary purpose is to inform current employees about benefits that are provided as part of their employment, not to promote a policy to the public or solicit interest. It does not aim to persuade anyone outside of the employee group to consider insurance products. On the other hand, materials like brochures, commercials, and flyers are directly aimed at promoting insurance policies and showcasing their benefits and rates to a broader audience. These forms of advertising are created with the goal of attracting new customers and increasing sales, thus clearly distinguishing them from the internal memo mentioned in the question.